Healthy Skepticism Library item: 3086

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Seaman B, Seaman G.
Women and the crisis in sex hormones
1981;

Abstract:

(Limited to the parts dealing with promotion.) A doctor who wrote a book extolling the virtues of estrogens was receiving money from a number of companies and during interviews promoted specific products. Ayerst hired a woman to run the supposedly independent Information Center on the Mature Woman and to write articles lauding estrogen replacement therapy for publication in magazines, newspapers and other mass media. These articles rarely, if ever, indicated that they were produced with money from a drug company.

Keywords:
*analysis/United States/hormone replacement therapy/endorsements/ company financed institutes/Ayerst/ acknowledgement of funding/PROMOTION BY THIRD PARTIES: HEALTH PROFESSIONAL ORGANIZATIONS/PROMOTION BY THIRD PARTIES: PATIENT ORGANIZATIONS/PROMOTION DISGUISED: APPOINTMENTS AND RETAINERS/PROMOTION DISGUISED: COMPANY GENERATED MAGAZINE ARTICLES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: HORMONE REPLACEMENT THERAPY/PROMOTIONAL TECHNIQUES: ENDORSEMENTS/SPONSORSHIP: COMPANY FINANCED INSTITUTES/SPONSORSHIP: INDIVIDUALS