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Healthy Skepticism Library item: 3053

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bell RW, Osterman J.
The Compendium of Pharmaceuticals and Specialties: a critical analysis
1980 Mar; 19


Abstract:

A close examination of the contents of the Compendium of Pharmaceuticals and Specialties, (CPS), using a computer-drawn double-randomized sample of entries from the “White Pages”, demonstrates certain characteristics of this publication: 1) it uncritically includes many inadequate preparations; 2) it overstates benefits and understates adverse qualities of many preparations, especially when information comes from drug manufacturers; 3) little or no comparative information is presented. These characteristics promote the goals of drug manufacturers, who are deeply involved in the financing of the CPS. The authors propose two ways of rendering the CPS more impartial, both involving the elimination of direct manufacturer involvement. Only thus, it is felt, can the CPS be made a reliable source of information on drugs.

Keywords:
*content analysis/Canada/ Compendium of Pharmaceuticals and Specialties/ commercial compendia/ quality of information/EVALUATION OF PROMOTION: COMMERCIAL DRUG COMPENDIA

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963