Healthy Skepticism Library item: 3048
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Woods D.
And now, a word for our sponsor . . .
Canadian Medical Association Journal 1980; 122:1343
Abstract:
It costs $2 million annually to produce the Canadian Medical Association Journal. Without advertising in the CMAJ it would cost readers $40 per year instead of being free. Journal advertising is now under the control of the Pharmaceutical Advertising Advisory Board which ensures that advertising has a sound scientific basis, provides complete and accurate product information and doesn’t make outlandish or extravagant claims. Advertising fulfils an educational role not only by giving physicians information but also by indirectly subsidizing publications like the CMAJ.
Keywords:
*analysis/Canada/ ad revenue/ Canadian Medical Association Journal/value of promotion/quality of information/regulation of promotion/ Pharmaceutical Advertising Advisory Board (Can)/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES