Healthy Skepticism Library item: 3044
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Stephenson PS, Walker GA.
Psychotropic drugs and women
Bioethics Quarterly 1980; 2:(1):20-38
Abstract:
(Limited to parts of article dealing with promotion.) The portrayal of women, both in the picture and captions of journal advertisements, makes it obvious that drug advertising plays a major role in reinforcing stereotypes and encouraging the administration of drugs to women. Some advertisements appear to encourage drugging a person for the benefits of others. Medical journals rely on funds from advertising and do little or nothing to expose or change these practices.
Keywords:
*analysis/psychotropic drugs/images in ads/ sexism/ women/ journal advertisements/ ad revenue/ medicalization of problems /EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: WOMEN/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES