Healthy Skepticism Library item: 3037

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hymans R.
Trade displays at medical conferences
New Zealand Medical Journal 1980; 92:329-330

Abstract:

Trade displays provide a large part of the funding of most conferences and this ensures that the registration fee paid by doctors attending are kept to a minimum. In recent years the industry has been hit with large cost increases and as a result now companies only attend those conferences where doctors are actively encouraged by the conference organizers to support the trade displays. The letter offers guidelines to assist conference organizers who want support from the pharmaceutical industry.

Keywords:
*letter to the editor/New Zealand/corporate funding/ conferences/ convention exhibits/PROMOTION DISGUISED: SUPPORT FOR CME/PROMOTIONAL TECHNIQUES: CONFERENCE EXHIBITS