Healthy Skepticism Library item: 3036
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Hutchinson G.
Prescribing drugs—generic vs trade names
McGill Medical Journal 1980; 46:(1):2-6
Abstract:
In the United States 33% of gross revenue (over $1 billion) is spent on promotion versus 10% on research and development. The largest portion of spending is on sales representatives who represent the primary source of drug information for the graduated doctor. Medical journals are subsidized to a large extent by drug company advertisements.
Keywords:
*analysis/United States/promotion costs and volume/ad revenue/sales representatives/PROMOTIONAL TECHNIQUES: DETAILING/VOLUME OF AND EXPENDITURE ON PROMOTION