Healthy Skepticism Library item: 3035

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hurd P.
The potential value of unfavorable information
Medical Marketing & Media 1980; 15:(5):42-44, 46

Abstract:

Pharmacy students read one of four hypothetical presentations by a sales representative. The presentations were identical except that one of the four did not contain any warning information in the conclusion. The results support the prediction that unfavourable information can lead to a more favourable evaluation of the presenteron the dimension of honesty compared to the condition where only favourable information is presented.

Keywords:
*controlled trial/quality of information/attitude toward promotion/students/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSION STUDENTS/EVALUATION OF PROMOTION: DETAILING