Healthy Skepticism Library item: 3026

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Colville P.
New material for medical representatives pharmacology course
Pharmaceutical Journal of New Zealand 1980; 42:(6):5-7

Abstract:

This article describes the program of study and examinations offered by the New Zealand Institute of Medical Representatives. It also gives a short history of the first five years of the Institute.

Keywords:
*analysis/New Zealand/New Zealand Institute of Medical Representatives/sales representatives/regulation of promotion/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION