Healthy Skepticism Library item: 3025
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Ethics and drug ads—a slip up in Bangladesh
1980; 208:268-269
Abstract:
Bristol-Myers published an ad in Bangladesh refering to its “life-saving anti-cancer drug ‘CeeNu Capsules’ . . . †without acknowledging that it is only useful in the treatment of a few specific conditions. A spokesperson for the company said that the ad was against company policy.
Keywords:
*news story/Bangladesh/journal advertisements/quality of information/developing countries/Bristol-Myers/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES