Healthy Skepticism Library item: 3016

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Burley DM.
Identifying the medical consultants of pharmaceutical companies.
Lancet 1979 Aug 18; 2:(8138):354

Keywords:
*letter to the editor/United Kingdom/ Drug Industry Drug Information Services/manpower* Great Britain Information Services/manpower* Referral and Consultation*

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963