Healthy Skepticism Library item: 3009

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Solomon SD, Grimmett BL, Maurer KH, Levin NW.
Complaint about promotion of new anti-arthritic drug.
N Engl J Med 1979 Jan 25; 300:(4):203

Abstract:

Recent Merck promoted a new arthritis medication heavily to the public via television, radio and newspaper. Most doctors had not heard of this medication and could not answer patients’ queries about it. In order to stop this type of practice doctors should complain to the company and consider a boycott of the company’s products.

Keywords:
*letter to the editor/United States/Merck/direct-to-consumer advertising/DTCA/doctors/doctor-patient relationship/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING Advertising* Arthritis/drug therapy* Drug Industry* Humans Indenes* Sulindac*