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Healthy Skepticism Library item: 3006

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Schwartz H.
Junk mail.
N Engl J Med 1979 Jul 5; 301:(1):53


Abstract:

The three physicians who wrote in may not read unsolicited mail, but many doctors do. Drug companies will only spend money when their figures suggest reasonable gain. This mail represents one of the world’s great continuing medical education systems bringing doctors up-to-date information on a regular basis.

Keywords:
*letter to the editor/United States/direct mail/value of promotion/attitude toward promotion/continuing medical education/doctors/quality of information/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT MAIL/PROMOTIONAL TECHNIQUES: DIRECT MAIL Advertising* Drug Industry Periodicals* Postal Service* United States

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963