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Healthy Skepticism Library item: 3002

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Petsonk EL.
Conflicts of interest in drug research.
N Engl J Med 1979 Aug 9; 301:(6):335


Support from pharmaceutical companies can influence the scientific evaluation of drugs in a number of ways: company involvement in the design of the studies; company selection of the investigator; multiple studies of a single agent giving the impression of greater product importance. The author suggests that editors of journals discuss potentially conflicting sources of funding in editorial commentaries about studies of this kind.

*letter to the editor/United States/ drug company sponsored research/ relationship between researchers, academic institutions and industry/SPONSORSHIP: RESEARCH Drug Evaluation/economics* Drug Industry* Ethics* Research Support* United States


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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963