Healthy Skepticism Library item: 2997

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lobo F.
Monopolistic structures and industrial analysis in Spain: the case of the pharmaceutical industry.
Int J Health Serv 1979; 9:(4):663-82

Abstract:

This article seeks to illustrate the monopolistic structure of the Spanish pharmaceutical industry, focusing on its many dimensions. The basic conditions of technology and demand, product differentiation, effect of advertising, and barriers to entry are considered, as is financial and economic concentration. Although economic conditions are emphasized, the ways they affect public and private health, the quality of health services, and health education are also highlighted.

Keywords:
*analysis/Spain/sales representatives/drug samples/promotion costs and volume/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: SAMPLES/VOLUME OF AND EXPENDITURE ON PROMOTION Drug Industry/economics* Organization and Administration Spain