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Healthy Skepticism Library item: 2992

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Frisof KB, Parnicky K.
The burden of junk mail
New England Journal of Medicine 1979; 300:865-866


Abstract:

In December 1978, the two authors received, unsolicited, 71 issues of 40 different publications. 50% of a total of 4396 pages were advertisements. The cost of these publications to the drug industry is about $7.8 million per month. These costs are ultimately borne by patients. Doctors should request removal from mailing lists of publications they don’t read.

Keywords:
*letter to the editor/United States/direct mail/journal advertisements/promotion costs and volume/consumer drug prices/doctors/attitude toward promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT MAIL/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/VOLUME OF AND EXPENDITURE ON PROMOTION

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963