Healthy Skepticism Library item: 2991

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Fitzgerald FT.
Detail men in white coats.
N Engl J Med 1979 Sep 20; 301:(12):668

Abstract:

The author received a communications from a pharmaceutical company that described an advanced training program for sales representatives which involved them accompanying residents on morning rounds, attending rounds, elective conferences and on call. The author finds this a serious intrusion into the private lives of patients.

Keywords:
*letter to the editor/United States/sales representatives/EVALUATION OF PROMOTION: DETAILING Confidentiality* Drug Industry* United States