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Healthy Skepticism Library item: 2989

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Editor .
Publicity about sulindac [Editor's reply]
New England Journal of Medicine 1979; 300:(13):735


Note: I think that the major responsibility for the extensive publicity lay with the media, and I explain why in an editorial comment on page 733. However, I must point out that even if physicians had followed Mr. Blakeslee’s advice, had maintained their “cool and professionalism” and turned to the medical literature to find out more about this new drug, their efforts would have been modestly rewarded at best. Their only remaining source of information was the manufacturer’s promotional material and advertising hardly an ideal source for a critical and objective comparison of sulindac with its numerous competitors. [full text]

*letter to the editor/United States/


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