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Healthy Skepticism Library item: 2979

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Bell W.
Accredited pharmaceutical manufacturers representatives
Canadian Medical Association Journal 1978; 120:1327


The recent endorsement by the president of the Canadian Medical Association of drug salespeople who take part in the course offered by the Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada is disturbing. The organization is funded by drug companies, the functional staff is a single administrator and his secretary, there are no teachers or classes, the only university affiliation is the rental fee for a room in a university.

*letter to the editor/Canada/Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada/sales representatives/EVALUATION OF PROMOTION: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION


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