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Healthy Skepticism Library item: 2973

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Talley CR.
Hospitals defend formulary decisions against industry attacks.
Am J Hosp Pharm 1978 Sep; 35:(9):1154-5


Hospitals that have delisted drugs from their formularies or that have refused to list drugs have come under attack by industry. In one case the company threatened legal action and in another a sales representative convinced doctors to sign a petition to reverse a decision to drop a drug from the formulary. Some companies have resorted to attacks on the integrity and motivations of the heads of Pharmacy and Therapeutic Committees.

*letter to the editor/United States/formularies/disinformation/sales representatives/INFLUENCE OF PROMOTION: FORMULARY INCLUSION/PROMOTION DISGUISED: DISINFORMATION AND HARASSMENT Drug Industry* Formularies, Hospital* Pharmacy and Therapeutics Committee United States


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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963