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Healthy Skepticism Library item: 2973

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Talley CR.
Hospitals defend formulary decisions against industry attacks.
Am J Hosp Pharm 1978 Sep; 35:(9):1154-5


Abstract:

Hospitals that have delisted drugs from their formularies or that have refused to list drugs have come under attack by industry. In one case the company threatened legal action and in another a sales representative convinced doctors to sign a petition to reverse a decision to drop a drug from the formulary. Some companies have resorted to attacks on the integrity and motivations of the heads of Pharmacy and Therapeutic Committees.

Keywords:
*letter to the editor/United States/formularies/disinformation/sales representatives/INFLUENCE OF PROMOTION: FORMULARY INCLUSION/PROMOTION DISGUISED: DISINFORMATION AND HARASSMENT Drug Industry* Formularies, Hospital* Pharmacy and Therapeutics Committee United States

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963