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Healthy Skepticism Library item: 2971

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Roustan PT.
The pharmaceutical manufacturers representative.
Drug Inf J 1978 Jan-Mar; 12:(1):15-9


Abstract:

The pharmaceutical manufacturers representative plays an important role in the communication of drug information. A more sophisticated clientele now demands much higher qualities of capability and performance. They are exercising greater selectivity in their decisions regarding who they will or will not see. Most innovative pharmaceutical companies have intensified and will continue to intensify their corporate efforts in hiring people who possess the necessary attributes and education to be developed into dedicated professionals. Most companies participate in the Council for Accreditation of Pharmaceutical Manufacturers Representatives of Canada.

Keywords:
*analysis/Canada/sales representatives/Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada/industry perspective/value of promotion/Ayerst/research-based manufacturers/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Canada Drug Industry* Drug Information Services* Information Services*

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909