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Healthy Skepticism Library item: 2969

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Rheinstein PH, Hugstad PS.
The regulation of prescription drug advertising
1978; 407-416


Abstract:

Since the passage of the drug amendments of 1962, the Food and Drug Administration’s Bureau of Drugs has been given regulatory authority and responsibility over prescription drug advertising. In the more than 15 intervening years, a number of changes have occurred in the structure and functioning of the FDA unit charged with regulating drug advertising and the advertising practices of the pharmaceutical industry. This chapter presents a historical and evolutionary review of the regulation of prescription drug advertising and discusses areas of future interest and concern to the present Division of Drug Advertising.

Keywords:
*analysis/United States/regulation of promotion/Food and Drug Administration/FDA/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.