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Healthy Skepticism Library item: 2968

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Phillips JS.
Drug advertisements
New Zealand Medical Journal 1978; 87:102-103


Abstract:

The analysis of information in journal advertisements may be incorrect because the author may not have distinguished between “reminder” ads and “complete” ads. The former contains no claims for a preparation other than to nominate a major therapeutic indication and does not have to provide detailed information. There has been a steady improvement in the quality of complete advertisements. The Pharmaceutical Manufacturers Assocation will take action against companies that violate provisions of its Code of Practice.

Keywords:
*letter to the editor/New Zealand/ journal advertisements/ Pharmaceutical Manufacturers Association (NZ)/ regulation of promotion/ quality of information/ Code of Practice for the Pharmaceutical Industry (NZ)/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.