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Healthy Skepticism Library item: 2943

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Stahl E.
The medical copywriter in the pharmaceutical industry: an uphill climb after a downhill slide.
Drug Inf J 1977 Oct-Dec; 11:(4):215-7


Abstract:

To remain functional and in operation, the drug industry must inform the medical health teams about its drugs. Whatever form they receive their information, physicians will have to read the medical writer’s drug information communication-be it a brochure accompanying a scientific exhibit, a product monograph, the information in a drug compendium or direct mail.

Keywords:
*analysis/information from companies/promotional literature/doctors/medical copywriter/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFORMATION FROM INDUSTRY: DOCTORS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS Drug Industry* Drug Information Services* Information Services* Writing

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.