Healthy Skepticism Library item: 2941

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Smith MC.
Appeals used in advertisements for psychotropic drugs: an exploratory study.
Am J Public Health 1977 Feb; 67:(2):171-3

Abstract:

Appeals used in advertisements for psychotropic drugs were analyzed. The illustration is more often than not associated with a nonrational appeal. Companies use emotional appeals as attention-getting devices.

Keywords:
*analytic survey/journal advertisements/psychotropic drugs/images in ads/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: EMOTIONAL APPEAL Advertising* Humans Motivation* Periodicals Physicians Psychotropic Drugs* Research Support, U.S. Gov't, Non-P.H.S.