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Healthy Skepticism Library item: 2938

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Russell WL, Dahlin PA.
Industry's interest.
Drug Intell Clin Pharm 1977 Aug; 11:(8):493-4


The authors, two pharmacists, contacted 20 companies requesting the same clinical information that a physician receives on the companies’ products. Nine companies responded but only one agreed to provide them with the clinical information.

*analytic survey/*letter to the editor/pharmacies and pharmacists/information from companies/research-based manufacturers/United States Drug Industry* Drug Information Services* Information Services* Pharmacists* United States


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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963