Healthy Skepticism Library item: 2936

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Martin RW.
Drug costs.
N Z Med J 1977 Aug 24; 86:(594):202

Abstract:

Drug promotion is necessary to bring new products to the attention of doctors in order to build up an adequate sales volume and recoup companies’ investments. Sales representatives are widely used in New Zealand and most doctors rate them as a useful source of information. Not all representatives are as well trained as they should be, but the establishment of the Institute of Medical Representatives will help correct this.

Keywords:
*letter to the editor/New Zealand/sales representatives/value of promotion/industry perspective/New Zealand Institute of Medical Representatives/ Pharmaceutical Manufacturers Association (NZ)/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Communication Costs and Cost Analysis Drug Industry* New Zealand

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.