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Healthy Skepticism Library item: 2936

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Martin RW.
Drug costs.
N Z Med J 1977 Aug 24; 86:(594):202


Abstract:

Drug promotion is necessary to bring new products to the attention of doctors in order to build up an adequate sales volume and recoup companies’ investments. Sales representatives are widely used in New Zealand and most doctors rate them as a useful source of information. Not all representatives are as well trained as they should be, but the establishment of the Institute of Medical Representatives will help correct this.

Keywords:
*letter to the editor/New Zealand/sales representatives/value of promotion/industry perspective/New Zealand Institute of Medical Representatives/ Pharmaceutical Manufacturers Association (NZ)/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Communication Costs and Cost Analysis Drug Industry* New Zealand

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963