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Healthy Skepticism Library item: 2933

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kenny EC.
Information centres in the pharmaceutical industry--the prime source of drug information.
Postgrad Med J 1977 Sep; 53:(623):562-5


Abstract:

The case is argued that the prime source of information is the manufacturing company. The medical information department of an average-sized company is used as a model to support this argument.

Keywords:
Drug Industry* Drug Information Services* Great Britain Humans Information Centers* Information Services* *analysis/United Kingdom/Squibb/industry perspective/information from companies/data sheet & approved product information/research-based manufacturers/doctors/INFORMATION FROM INDUSTRY: DOCTORS

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963