Healthy Skepticism Library item: 2930

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Holmes JD.
Drug costs.
N Z Med J 1977 Jul 27; 86:(592):108-9

Abstract:

There is one sales representative for every 20 New Zealand doctors and companies spend about $3.5 million per year on sales representatives. The professionalization of detailers tends to obscure their basic purpose which is to encourage doctors to use drugs. Prescribing patterns in New Zealand can only be changed by employing more trained clinical pharmacologists to give advice on prescribing.

Keywords:
*letter to the editor/New Zealand/sales representatives/promotion costs and volume/PROMOTIONAL TECHNIQUES: DETAILING/VOLUME OF AND EXPENDITURE ON PROMOTION Advertising* Costs and Cost Analysis Drug Industry* New Zealand Prescriptions, Drug*