Healthy Skepticism Library item: 2924

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Heaton PB.
Include bibliography on ads, says reader
Canadian Family Physician 1977; 23:533, 535

Abstract:

The author is troubled by ads, such as one advocating the use of Hydergine for dementia, that take no account of the natural course of diseases and that do not include a list of references.

Keywords:
*letter to the editor/Canada/Hydergine/journal advertisements/references/quality of information/Sandoz/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTIONAL TECHNIQUES: USE OF REFERENCES