Healthy Skepticism Library item: 2923

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Everson RE.
Drug information in perspective.
Drug Inf J 1977 Jul-Sep; 11:(3):146-52

Abstract:

This article examines some of the frequently heard criticisms of pharmaceutical communications and presents some material that may help to correct some of the misinformation, misimpressions and myths that have been espoused in the public press and by certain individuals. The author also defines exactly what is included in pharmaceutical advertising and marketing and promotion, what has been the trend of their costs for the prescription drug segment of the industry, and how expenditures in this area relate to the prices paid for these products at the consumer level. The relationship between drug advertising and drug abuse-misuse is also discussed. Efforts at industry self-regulation in Canada are outlined.

Keywords:
*analysis/Canada/attitude toward promotion/regulation of promotion/quality of information/Pharmaceutical Advertising Advisory Board (Can)/sales representatives/Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada/industry perspective/value of promotion/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: INDUSTRY/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising Canada Drug Industry* Drug Information Services* Information Services*