Healthy Skepticism Library item: 2922

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Dyer AE.
Drug information--too much, too little, to whom?
Drug Inf J 1977 Jul-Sep; 11:(3):125-9

Abstract:

(Limited to parts of article dealing with promotion.) Manufacturers make claims that do not have evidence to support them. Commercials for over-the-counter medications are often misleading.

Keywords:
*analysis/Canada/general public and consumers/over-the-counter medications/DTCA/direct-to-consumer advertising/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OTC MEDICATIONS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING Drug Information Services/utilization* Information Services/utilization* Patients Pharmacists Physicians Prescriptions, Drug