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Healthy Skepticism Library item: 2920

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Da Sylva NP.
Drug information sources for the practicing physician.
Drug Inf J 1977 Oct-Dec; 11:(4):235-7


Messages in journal ads seem to occupy a low rank in the list of information sources that Canadian doctors use. The content of journal ads has been criticized and to this end the Pharmaceutical Advertising Advisory Board has been established. The Canadian Medical Association has all but abandoned company exhibits for the past four years. The role of the sales representative is more subtle. One of the main purposes of the detailer is to establish a link between his employer and its products and the physician.

*analysis/Canada/doctors/Pharmaceutical Advertising Advisory Board (Can)/journal advertisements/sales representatives/convention exhibits/preclearance of advertisements/PROMOTIONAL TECHNIQUES: CONFERENCE EXHIBITS /PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES Canada Drug Information Services* Information Services* Physicians*


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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963