Healthy Skepticism Library item: 2913

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Watson M.
A physician views drug advertising
Journal of Drug Issues 1976; 6:(1):

Abstract:

After conducting the 1972 National Council of Churches’ Hearings on Drug Advertising, Dr. Watson received strong criticism from fellow members of his profession. In this paper, he defends his participation and states his personal observations, as a practicing family physician, on the damaging effects of prescription and over-the-counter drug advertising.

Keywords:
*analysis/United States/prescribing behavior/over-the-counter medications/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OVER-THE-COUNTER MEDICATIONS