Healthy Skepticism Library item: 2909
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Reinstein P.
A regulator's perception of drug advertising
Journal of Drug Issues 1976; 6:(1):60-64
Abstract:
This article provides a summary of FDA’s responsibilities in regulating drug advertising and outlines perceptions held by the author as a medical student and practicing physician concerning the role of drug promotion in light of his experience as director of FDA’s Division of Drug Advertising.
Keywords:
*analysis/United States/FDA/Food and Drug Administration/labeling/advertising/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/REGULATIONS, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION