Healthy Skepticism Library item: 2908

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pekkanen J.
The impact of promotion on physicians' prescribing patterns
Journal of Drug Issues 1976; 6:(1):13-20

Abstract:

Pressed by lack of time and increasing patient demands, the average American physician is also burdened by a lack of sufficient knowledge concerning mood-altering drugs. This article analyzes the various problems associated with psychoactive drug prescribing and describes how the promotional impact of the pharmaceutical companies has fostered the wide misuse of these drugs.

Keywords:
*analysis/United States/psychotropic drugs/doctors/quality of prescribing/source of information/direct mail/journal advertisements/sales representatives/ relationship between medical profession and industry/students/gift giving/medicalization of problems/EDUCATING ABOUT PROMOTION: HEALTH PROFESSION STUDENTS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/INFLUENCE OF PROMOTION: MEDICALIZATION OF PROBLEMS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: DIRECT MAIL/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS *analysis/United States/prescribing behavior/psychoactive drugs/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES