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Healthy Skepticism Library item: 2903

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Donegan TJ.
The role of the Federal Trade Commission in regulating drug advertising: 1975 perspective
Journal of Drug Issues 1976; 6:(1):99-104


Abstract:

This article outlines the responsibilities of the Federal Trade Commission in protecting the consumer against false, misleading or deceptive over-the-counter drug advertising. In addition to its current efforts, the Commission hopes to review the FDA Review monographs to determine how those findings should be extended to the advertising of over-the-counter drug products.

Keywords:
*analysis/United States/

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963