Healthy Skepticism Library item: 2901

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Choate R, Debevoise N.
Caution! Keep this commercial out of reach of children!
Journal of Drug Issues 1976; 6:(1):91-98

Abstract:

Children see approximately 1,000 television commercials for over-the-counter drugs each year. In 1973, HEW’s Poison Control Center reported 1,098 cases of children under 5 ingesting adult aspirin overdoses while the figures for vitamins and children’s aspirin were even higher. Mr. Choate and Ms. Debevoise believe there is a direct link between misuse of these drugs by children and television advertising of over-the-counter drugs.

Keywords:
*analysis/United States/