Healthy Skepticism Library item: 2880

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Morgan AH, Jeffers TA, Petrie JC, Walker W.
Drug advertising in medical journals
British Journal of Clinical Pharmacology 1976; 3:1057-1060

Abstract:

One hundred different drug advertisements from each of seven leading medical journals have been assessed. Information about drug interactions, adverse reactions, mode of action, absorption, distribution, metabolism, excretion and cost was seldom provided in UK journals. A requirement should exist that drug advertisements include such clinically important information. Only a few pharmaceutical companies are attempting to educate doctors through their marketing and promotional material in advertisements in medical journals.

Keywords:
*analytic survey/United Kingdom/United States/journal advertisements/quality of information/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA