Healthy Skepticism Library item: 2874

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hemminki E.
Factors influencing drug prescribing--inquiry into research strategy.
Drug Intell Clin Pharm 1976 Jun; 10:(6):321-9

Abstract:

This review analyzes the approaches used in published studies into doctors’ prescribing habits. Sixty-four studies in English, Scandinavian languages, and Finnish, mainly from the last 15 years, are included. Some factors affecting prescribing have not been studied and there were very few studies into two potentially important factors, education and control measures. Studies which measured the effect of drug firms tend to concentrate on the conventional forms of advertising. The general limitations of each of the approaches are listed and those which seem unlikely to yield much new information are pointed out. Some novel approaches are proposed.

Keywords:
Attitude of Health Personnel Habits Humans Prescriptions, Drug* Research* *nonsystematic review/research strategy/quality of prescribing/EVALUATION OF PROMOTION: CRITICAL APPRAISAL TECHNIQUES