Healthy Skepticism Library item: 2869

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

A critical look at the drug industry: how profits distort medicine
1976; 31

Abstract:

There is approximately 1 detailer for every 10 doctors in the United States. At an average cost of $25000 per detailer per year these people cost $600 million per year. In 1973, advertising revenue in its journals represented 26% of the total income of the American Medical Association. In 1972, the AMA dissolved its Council on Drugs because the council recommended stating in a publication that some of the most profitable drugs on the market were “irrational” and “not recommended.” The publication was printed without these statements.

Keywords:
*analysis/United States/sales representatives/promotion costs and volume/American Medical Association/ AMA/ ad revenue/ editorial freedom/INFLUENCE OF PROMOTION: PUBLICATION/VOLUME OF AND EXPENDITURE ON PROMOTION