Healthy Skepticism Library item: 2848

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McCaffery M.
The muzzle muddle
Canadian Family Physician 1975; 21:(11):7

Abstract:

The author rejects the criticism that the editorial policy of medical journals is influenced by advertising. Pharmaceutical advertising reminds physicians about the form and availability of drugs but doctors should go elsewhere for explicit and impartial information.

Keywords:
*editorial/Canada/journal advertisements/ad revenue/editorial freedom/quality of information/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PUBLICATION

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.