Healthy Skepticism Library item: 2836

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Simmons H.
The role of the Food and Drug Administration in regulating drug advertising
Journal of Drug Issues 1974; 4:291-296

Abstract:

Dr. Simmons presents some of the problems and reactions within the FDA’s Division of Drug Advertising regarding drug promotional activities. These include consumer labelling of over-the-counter and prescription drugs, the issue of monitoring the activities of drug detail men and reviewing advertising claims and campaigns. One of the problems in monitoring drug advertising is due to the division of responsibility between the FDA and the FTC. Outlining their distinct functions, it is pointed out that more and more these two agencies are collaborating to bring some measure of unity and decisive action in this area. While drug advertising appears to have a profound effect upon the increased use of drugs, particularly psychotropic agents within our society, research is needed to substantiate this hypothesis.

Keywords:
*analysis/United States/