Healthy Skepticism Library item: 2831
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Donegan TJ.
The role of the Federal Trade Commission in regulating over-the-counter drug advertising
Journal of Drug Issues 1974; 4:232-237
Abstract:
Mr. Donegan’s presentation touches upon some of the legislative and administrative problems facing the FTC in reviewing unfair practices in drug advertising. The FTC’s primary concern is with the truthfulness of advertising practices and is now requiring substantiation of drug claims. Mr Donegan sees a move in the direction of reviewing the possible relations between drug advertising and drug abuse. He actively encourages empirical research to substantiate this charge.
Keywords:
*analysis/United States/