Healthy Skepticism Library item: 2830

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Braren W.
Deception in advertising and the failure of self-regulation
Journal of Drug Issues 1974; 4:213-216

Abstract:

Mr. Braren focuses on the problem of deception in OTC drug advertising and the failure of self-regulating mechanisms to deal with this problem effectively. He believes drug advertising has contributed to public misconceptions of the need and usefulness of drugs. He firmly asserts the need for greater social responsibility by the private and public sectors and the need for constant consumer vigilance.

Keywords:
*analysis/United States/