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Healthy Skepticism Library item: 2829

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Berger AA.
Drug advertising and the "pain, pill, pleasure" model
Journal of Drug Issues 1974; 4:208-212


Abstract:

Dr. Berger comments upon the social forces within our society promoting the use of drugs. He sees the promotional advertising of over-the-counter drugs in television and in other media as contributing dramatically to what he refers to as the “pain-pill-pleasure” syndrome. Arguing that the drug manufacturers should reassess their social responsibility to society, he believes that there should be a restructuring and redirection of current advertising practices.

Keywords:
*analysis/United States/

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963