Healthy Skepticism Library item: 2819

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Moser RH.
Editorial: The continuing search: FDA drug information survey.
JAMA 1974 Sep 2; 229:(10):1336-8

Abstract:

(Limited to parts of article dealing with promotion.) The most often consulted source of drug information was the Physicians’ Desk Reference used by an estimated 97% of all doctors an average of 7.5 times per week. It was used primarily as a source of information for drug action, dosage and formulation, and adverse reaction and interaction. Package inserts were an important source of drug information. An estimated 83% of all doctors used this material an average of 2.2 time per week. The types of information sought from this source were dosage and formulation and adverse reactions and interactions. Materials from sales representatives were used by an estimated 80% of GPs and pediatricians. Journal advertisements were used by an estimated 50% of all physicians. Direct mail ads were reportedly used by less than half of any specialty status.

Keywords:
*analytic survey/United States/source of information/Physicians’ Desk Reference/PDR/commercial compendia/sales representatives/journal advertisements/direct mail/package inserts/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: DIRECT MAIL/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/PROMOTIONAL TECHNIQUES: PACKAGE INSERTS American Medical Association Communication* Drug Industry Drug Interactions Drug Labeling Education, Continuing Family Practice Periodicals Pharmaceutical Preparations* Physicians Specialties, Medical United States