Healthy Skepticism Library item: 2817
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Mcree C, Corder BF, Haizlip T.
Psychiatrists' responses to sexual bias in pharmaceutical advertising.
Am J Psychiatry 1974 Nov; 131:(11):1273-5
Abstract:
Of the psychiatrists responding to this study’s questionnaire, 45% perceived pharmaceutical advertisements from a randomly selected issue of The American Journal of Psychiatry as showing sexual bias that might negatively influence physicians’ perceptions of women. The perceptions of the responding psychiatrists concerning additional implications of the predominance of women “patients†and sexually biased advertising copy on drug advertisements are reported and discussed.
Keywords:
*analytic survey/United States/journal advertisements/ images in ads/ sexism/ women/ psychotropic drugs/ psychiatrists & psychiatry/quality of prescribing/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: WOMEN/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES