Healthy Skepticism Library item: 2811

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Greenfield P, Wolff F.
The pressures of drug advertising on physicians and patients
Journal of Drug Issues 1974; 4:254-259

Abstract:

The Medical Committee for Human Rights is concerned with the plight of the consumer in the selection of prescription and over-the-counter medications. The Committee charges that advertising puts undue pressure upon physicians and patients alike to use drugs beyond proper indications in the treatment and prevention of disease. Levying a host of complaints against drug advertising practices, the Committee puts forth a series of recommendations, including the elimination of profits in stemming what they term is the over-powering influence of drug advertising on prescription patterns.

Keywords:
*analysis/United States/Medical Committee for Human Rights/consumer drug prices/quality of information/ relationship between medical profession and industry/ quality of prescribing/ ad revenue/ direct-to-consumer advertising/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE