Healthy Skepticism Library item: 2808
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Bowes R.
The industry as pusher
Journal of Drug Issues 1974; 4:238-242
Abstract:
This paper presents a firsthand description of the problems within the pharmaceutical industry concerning advertising and promotional practices from the perspective of a former advertising agency representative. Several of the questions and answers during this presentation deal with specific advertising and promotional practices and suggseted remedies to improve the direction of these campaigns.
Keywords:
*analysis/United States/psychotropic drugs/medicalization of problems/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFLUENCE OF PROMOTION: MEDICALIZATION OF PROBLEMS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES