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Healthy Skepticism Library item: 2801

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wallace JD.
An APMR? Now what would that be?
Canadian Medical Association Journal 1973; 108:1302


Abstract:

In order to upgrade the service that sales representatives offer to doctors the pharmaceutical industry has established the Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada. The Council has a course of study that is an impressive and well organized program. Since the Council was set up in 1969, 1500 out of 2200 detailers have paid their personal fees to participate in the course.

Keywords:
*analysis/Canada/sales representatives/ Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada/ doctors/ regulation of promotion/ quality of information/ value of promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

 

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